become the proactive dad your family deserves
Join 1,000+ expecting dads confidently taking lead on baby prep with our all-in-one master planner. Save time, save money, and avoid rookie mistakes.
everything you need to prepare for parenthood — all in one place
“As first-time parents, there are so many unknowns that it can be overwhelming. But having a clear roadmap of tasks made it way less daunting. And we loved how the shopping list and product recommendations saved us from hours of online research.”
Tristan and Danyelle — Reno, NV
Most dads wait too long to get involved. Don’t be that guy.
You care. You want to support her through pregnancy. You want to be a great dad.
But let’s be real — you probably don’t know where to start. You’re busy. Life is full. You keep thinking you have more time, but that time goes fast.
And if you wait until you’re in the thick of it — the baby’s coming, she’s exhausted, and you’re scrambling — it’s already too late.
What happens then?
She feels frustrated, anxious, and alone on this journey.
And then you feel guilty, unprepared, and overwhelmed as you attempt to play catch up.
Don’t make her carry the baby AND the weight of baby prep.
Don’t miss your shot to lead your family from the beginning.
And don’t waste tons of time and energy trying to figure it all out on your own.
imagine this instead
→ You feel totally confident tackling all aspects of baby prep with a proven, trusted roadmap.
→ Your partner feels fully supported. You’re sharing the load and she can count on you to pull your weight.
→ You’ve avoided 10+ hours reading Amazon reviews, comparing products, and trying to figure out what you actually need to buy.
→ You’ve saved hundreds of dollars by avoiding unnecessary gear and low quality products.
→ Your budget is dialed in. You’ve planned ahead and feel financially ready for what’s coming.
→ When she goes into labor, you have peace of mind knowing everything you need is packed.
“Very early in pregnancy my wife was having a tough time. I knew I wanted to step up and I was so glad I found this planner. It gave me the confidence I needed to take lead on more projects and really contribute to the preparation process.
Dillon — Marin, CA
the planner that pays for itself over 10x
Let’s do the math.
Time Saved = $$$
Most expecting dads spend 10–20+ hours researching what to buy, comparing product lists, watching YouTube reviews, and asking Reddit what they actually need.
With our planner, all that research is done for you.
→ Comprehensive shopping list
→ Curated product recommendations
→ Simple “need vs nice-to-have” filters
→ Built-in budget calculator
If you value your time at $50/hr, that’s $500+ saved.
At $100/hr? You just got back $1,000 worth of your time.
money Saved = $$$
On average, new parents spend thousands of dollars getting ready for baby. But a lot of that money goes towards:
Brand new products they could have gotten used
Products they don’t actually need in the first place
Low quality products you’ll need to return/replace
Our planner helps you avoid all of that.
Learn what to buy used or get as hand-me-downs
Get curated products with lots of positive reviews
Dodge the marketing hype and impulse buys
Most parents save $200+ on gear using our planner. That’s 10x the cost of the planner right there.
14 day money-back guarantee
We’re so confident in the Baby Prep Planner, we’re offering a 14 day money-back guarantee. Just email us within 14 days of purchased and we’ll issue a full refund.
NEW BONUS
baby budget Calculator
32% of expecting dads say financial readiness is their biggest concern as they prepare for fatherhood.
Our Baby Budget Calculator will empower you to plan ahead for all major baby expenses and give you much needed peace of mind.
Our calculator will help you:
Create an overall budget for baby’s first year
Find savings opportunities
Log expenses and stick to your budget
Frequently asked questions
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Ask 10 expecting moms what their number one complaint would be about their partner during pregnancy. 9/10 would say that their partner didn't pull their weight and relied on them to educate them about pregnancy and baby prep.
Pregnant moms are already feeling exhausted, nauseous, emotional, and anxious about their pregnancy journey. They shouldn't also need to project manage all of baby prep.
So with this planner, you can be empowered to actually step up and take on your fare share of the work. And give her some much needed rest and peace of mind. I guarantee she will be immensely grateful and it will help you to build a great foundation as a parenting team.
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Yes, Baby Prep HQ is designed to save you hours of research and planning. Instead of spending countless hours searching online or making to-do lists from scratch, you get a comprehensive, expert-vetted roadmap, all in one place.
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Yes, absolutely. With our carefully curated and deeply researched shopping list, you'll avoid wasting money on unnecessary and low quality products.
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The planner was originally created by Niki Nikatos, who is married to Fatherhood Ready co-founder John McBride.
She is a highly organized, detailed-oriented, and a total overachiever.
This planner is the product of:
3 years of motherhood experience and 2 pregnancies
100+ hours of online research
Weekly conversations with other moms (IRL + in Facebook groups)
It’s incredibly well researched, informed by dozens of conversations with other moms, and crafted with tons of love.
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You could do that, but it will take you dozens of hours thoroughly research and vet the thousands of different free lists and resources out there.
You should also be cautious about trusting most online shopping guides, because they are making advertising revenue off your purchases. That means their goal is to get you to buy more stuff, so they make more affiliate dollars.
We don't use affiliate links and don't make any money off your purchases. Our only goal is to help you save time and money.
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The planner is hosted in Google Sheets, which we found to be the easiest and most intuitive way to give people access to the planner.
All you need to access the tool is a Google account. And to make your life easier, I would recommend downloading the Google Sheets mobile app so you can use the planner on your phone.
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Baby Prep HQ can still be a game-changer! It ensures you haven’t missed anything important and helps you organize your remaining tasks efficiently. Plus, it can introduce things you may not have thought about.
Think of it like an insurance policy to give you total piece of mind.
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Absolutely! That's exactly what it was created for and is how we used it during both our pregnancies.
The planner includes columns tracking:
Who is responsible for the task?
When is it due?
What's the status?
This makes it really easy to divvy up the work, keep track of how things are progressing, and not need to keep checking in with each other.
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Not at all! Baby Prep HQ is just as valuable for experienced parents who want a simple, efficient way to prepare for their next baby, without reinventing the wheel.
We just had our second baby 6 months ago, and I can tell you firsthand that we forgot about 90% of what went into baby prep. We immediately pulled out this planner and knew exactly what needed to get done.
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Great question! This planner is very comprehensive, but also allows for customization based on your personal beliefs and needs. So feel free to add stuff, remove stuff, or ignore things that don't resonate with you.
That said, here are some of our core values on pregnancy prep and parenting that informed this planner:
We follow the modern, evidence-based recommendations when it comes to pregnancy, birth, and infant care
For product recommendations, we focus on high-quality, non-toxic materials that are safest for baby
We are proactive planners, so we tend to plan ahead for many scenarios and don't like to wait to the last minute